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ASB Bank Goes After The Mobile Market

Author : Marianne Conway

Submitted : 2012-02-10 00:00:00    Word Count : 549    Popularity:   Not Rated

Tags:   asb, mobile, app, iphone, ipad, ipod, touch, apple, mac, ios, android, smartphone, smart, phone, banking, app, apps, applications, smartphones, google

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Mobile phones have become nearly as ubiquitous as humans in general, and the advent of the smartphone has changed the way a lot of companies run their businesses. Mobile apps in particular have become extraordinarily chic, allowing customers to do all sorts of things from anywhere at all. As a business opportunity, this is likely to become one piece of an overall customer service strategy, with businesses advised to cater to the mobile market, which in the near future will only continue to become more prominent and lucrative.

ASB Bank has supported this transition by developing mobile apps for a variety of devices, such as Apple’s line of iPhone, iPod Touch, and iPad devices, and also offers a variant of its website optimized for mobile phone usage, altering the size and layout of the service to better suit the needs of its mobile customers.

There are a number of advantages to mobile app development, both for customers and banks alike; firstly any sort of convenience will be devoured by an increasingly impatient clientele, and the speed of mobile apps will vastly outclass the web browser option that requires clients to type in the URL rather than simply clicking a button. It is furthermore faster in that it can skip the data transfer of images and other information between the server and the phone, as the layout data is stored within the phone to begin with; this is likely to represent only a small benefit, but is real nonetheless. Clients on the go will be far more likely to use the service if it is fast, and these are very real advantages.

Security can also be enhanced, as computers are susceptible to viruses and other programs containing malicious bits of code, whereas certain smartphones, in particular the Apple devices, require approval for every application, and thus have at least a certain element of quality control built into the application. Such is not the case with Android, though likely as the market develops there will be certain measures that develop, or the bank will simply develop its application to circumvent such concerns.

ASB Bank has obviously seen into the near future and has recognized the importance of providing its clients with mobile apps, which will only become an increasingly important strategical field as smartphones become utterly ordinary, and universally adopted. While it is unlikely anyone will ever switch over from, for example, BNZ to ASB, it is altogether possible that a well-designed mobile application will increase overall customer satisfaction as part of a cohesive strategy, and a happy client is a long-term client. Mobile banking will only help clients take care of their financial needs, lower congestion at physical banks, and curtail a small bit of server traffic, and perhaps, if designed correctly, reduce the security threats ever-present from viruses and other programs.

It is altogether possible that mobile banking will come to replace, at least to a certain degree, internet banking, as ASB Fastnet users will increasingly rely on their phones to take care of their management requirements. Neither will ever really go away, but it is likely mobile banking will eclipse a fair amount of traffic from its sedentary brethren––ironically reversing the trend away from phone banking that had occurred due to the development of the web.

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Read more details regarding the regular online banking version at ASB Fastnet or some of its competitions services at BNZ Internet Banking

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