All about VLCC

ABOUT THE COMPANY
Starting as a single centre in New Delhi in 1989, VLCC is today India's leading chain of health, beauty and fitness centres. Over the period of time, the company has revolutionised the concepts of health and beauty, by consolidating them as one with its “Look Good, Feel Great” mantra.

VLCC is managed and operated by its parent company, Curls and Curves (India) Ltd., CCIL, a Rs. 600 million group. In its 15 years of operations, CCIL has witnessed spectacular expansion and boasts of subsidiaries in different related areas all having successfully made their mark in their individual right.

The products and services under the CCIL umbrella are scientifically developed and managed to give the maximum benefit to customers. CCIL, as a corporate entity, has always abided by cutting-edge management principles and systems that offer great efficiency to all internal systems. This benchmark of the company ensures delivery of top-notch international quality services. In its endeavour to constantly offer state-of-the-art technology, the company today is globally the first in the world in the health, beauty and fitness industry to receive three most prestigious certificates - ISO 9001: 2000, SA 8000 and ISO-14001. Receiving these certifications is a great honour and speaks of VLCC's continuing commitment to its over 3000 employees as well as Over 5 lakh satisfied clients.

The organised sector of the beauty and fitness industry is slated to be worth Rs. 2000 crores and VLCC enjoys the single largest market share Close to Rs. 100 crores. Today, VLCC covers the length and breath of the country with over 73 centres across 41 cities.
The success of VLCC is based on a highly qualified team of 2500 dedicated professionals comprising cosmetologists, doctors, nutritionists and psychologists, and over 3000 employees who not only bring their expertise but also a deep sense of personal commitment to the services and products offered by VLCC.

OUR VISION
Our Vision is to take effective steps to ensure a better quality of life for everyone, by adopting and pursuing ethically and socially relevant business practices aimed at shaping up the confidence of people and making Health and Beauty Care accessible to all sections of our society.

We will achieve this vision by building:

 a workplace that will attract, energise and help retain the finest manpower available;
 an excellent organisational culture that is focussed on the speedy translation of the latest technology into innovative products and services that make a significant difference in people's lives;
 a global service organisation that understands and responds to the needs of all its customers.

CHAIRPERSON’S MESSAGE
"It all started in 1989. Our goal is to offer slimming and beauty solutions that were at par with international standards. We at VLCC, treat fitness and beauty as two sides of the same coin, offering customized programs to suit each patron's special need. Today, we have over 73 VLCC centres in 41 cities across the country and are the worlds first ISO-9001: 2000, SA 8000 and ISO 14001 certified beauty and fitness company. It's our way of making the world a more beautiful place!"
- Ms. Vandana Luthra, Chairperson, VLCC

OUR BRANDS
 VLCC Workout Factory
 Aroma Studio
 Just For Men
 Hair And Makeup Studio
 VLCC Personal Care
 Beauty Shop
 VLCC Institute
 Health kitchen
 VLCC Care
 VLCC Resource

(II). PRODUCTS & SERVICES

1. WEIGHT MANAGEMENT

Obesity is a condition in which there is an excess amount of fat stored in the body. With stressful, sedentary and indulgent lifestyles being the bane of fast paced urban life, obesity is slowly turning into an epidemic. It is not just a superficial cosmetic flaw, but a dangerous health hazard. A host of diseases and disorders such as diabetes, heart problems, arthritis, hypertension, gallstones and varicose veins are usually associated with obesity.

The VLCC weight management program provides solutions to obesity-related diseases and disorders in both men and women. What makes VLCC unique in tackling this problem is its scientific approach. An in-depth knowledge of various factors responsible for an individual's health and body fat such as medical status, age, gender, level of energy, diet composition, physical activity, alcohol intake and smoking habits is acquired by our trained team of specialists. In addition, a comprehensive Body Composition Analysis (BCA) makes a significant qualitative and quantitative contribution towards a customized weight management program.

VLCC helps its customers achieve a gradual and steady scientific weight-loss. Its regimens do not involve the use of appetite suppressants, drugs and anorexic diets. VLCC prefers the more safe and secures method of modification in food intake and lifestyle. Many may resort to so-called weight-loss diets. The effect of these lasts a few weeks or so, whereas its side effects can last much longer. At VLCC, you’re encouraged to eat the right kind of food. The right proportion and quality of carbohydrates, proteins, fat, fibre, vitamins, minerals and antioxidants is formulated, keeping in mind cultural eating patterns and individual diets, dietaries likes and dislikes. Different types of low calorie recipes are suggested. As Indian diets have lot of carbohydrates, the use of Sugar Free is advised. VLCC helps in altering eating habits and making physical activity part of the lifestyle, thereby preventing obesity in long term.

Our scientific and planned approach treats every individual personally, as each client is handled in a different manner depending on his / her specific medical condition and lifestyle.

A panel of nearly 3000 qualified specialists like doctors, nutritionists, dieticians, psychologists, counsellors and nurses supports the entire weight management program. Backed by our extensive in-house research, our effort is to constantly upgrade our treatments and programs.

Another fact that makes VLCC unique is its essential body firming, toning and detoxifying therapies, which help to tighten the skin by providing it the requisite tone. VLCC's care for customers doesn't end with the completion of a weight loss program. All our weight loss clients receive counselling on weight maintenance. In the words of Ms. Vandana Luthra, Chairperson, and VLCC: "VLCC is more than just a slimming centre, it is a way of life."

Beauty Treatment
VLCC has undertaken an in-depth understanding of the skin and has developed a host of treatments for the same. Once the skin of a client is analysed and its problem area ascertained, VLCC goes to work with the relevant corrective action. Some of our common techniques are:

Essential Oil Therapy
Precious oils extracted from exotic flowers, roots, leaves and bark are used to tone the body, improve blood circulation, relax the mind and create a magical effect on sallow skin, sagging muscles, acne and tired muscles.

Bio Marine Treatment
This powerful treatment comprises three mask types; all formulated with natural marine derivative ingredients, and combined with oils, aromatic, extracts and botanical substances. Additionally, each mask includes active ingredients according to skin type or skin condition.

Microbiolifting Tretament
This involves proper drainage and detoxification of underlying skin structures to tone up facial muscles, lift sagging skin, erase fine lines and wrinkles, remove double chins and shape up the bust.

Collagen Elastin Line
This line of treatment has been developed to address the special needs of dry and mature skin. It replenishes the skin’s Elastin and Collagen, which are usually lost during the ageing process. It also helps enhance the water retaining property of the skin and keeps it supple.

Cellulite Control Therapy
Cellulite, a condition of fat deposits on thighs and hips, afflicts 90% of women above 20. Now, you can not only prevent it, but also cure it with VLCC's cellulite control therapy.

Biowhite Treatment
Biowhite is a unique complex of natural minerals, plant extracts and vitamin C, which lightens the skin. Its triple action effect results in inhibation of Tyrosinase enzyme activity, which is responsible for melanin production, breaking down existing melanin and absorption of melanin already present in the corneal layers of the epidermis. The ultimate result is effective whitening.

Vitality Oxygen Treatment
This treatment provides skin cells with oxygen, improves the skin's elasticity and increases the skin's moisture level. Results have shown that the skin's oxygen content was doubled within 28 days of use. Within six weeks of application, surface wrinkles disappeared and deep wrinkles were reduced by 50%. Simultaneously, the skin’s moisture level increased by 50%.

Lipacid Treatment
The lipacids line constitutes a cosmetic break-through in the treatment of oily, acne prone skin. Lipacids are active antiseptic substances, which have anti-microbial properties and consequently act on a wide range of pathogenic microbes. This deep-action treatment addresses acne at every stage and controls sebaceous discharge, inflammation and infection.

We have a whole range of Hair treatments, which include:

Laser Therapy for Hair
Executed under medical supervision, laser therapy is made to work in tandem with natural aroma oils, to reverse bald patches, excessive hair loss and dandruff.

Hair Microwefting for Baldness
This is a non-surgical, painless quick and safe treatment, involving bonding of human hair. The new hair is natural, permanent and requires no change in lifestyle for the hair to remain in place. One get it styled to a desired effect and even swim with the patch on!

Hair Extension
Do you have a desire of having long, beautiful and healthy hair, flowing down your waist? If yes, then the solution is VLCC’s latest technology of Hair Extension. This is a relatively new technology that is fast catching up in Europe and other parts of the world.
With VLCC's Hair Extension treatment you can have up to 26 inches long hair within a few hours! VLCC's technique is an extremely high tech method of attachment between the hair extension strand and natural hair. This point of attachment is composed of polymer chains whose molecular structure is very similar to that of human hair. These strands are real human hair. They are selected and matched with your natural colour and texture of your hair.

Hair extensions also provides thickness to the existing hair to achieve more volume, they increase the length of your present hair, bring creativity by colouring them in different colours and give you the hair style of your dreams.

Hair Strengthening Treatment
Irrespective of hair type this unique protein-based hair strengthening treatment gives your hair strength, stability and manageability along with extra shine. The treatment uses specially formulated botanical extracts, which penetrate deep down in the scalp to optimise hair nutrition by stimulating the microcirculation of blood, thereby restoring flexibility and softness, whilst retaining body and shine.

VLCC Hair Retardation Treatment
The VLCC Hair Retardation treatment offers a gentle, long-lasting solution to unwanted body hair. Imagine not having to shave, tweeze or wax. The VLCC Hair Retardation system uses the latest Laser Technology causing permanent hair reduction without damaging the epidermis, regardless of skin type. These amazing no-scars, no-marks, painless, permanent hair reduction treatment removes hair from roots, solving all your problems of unwanted hair from face and body.

2. BEAUTY SERVICES
Right from the most basic facials, manicures, pedicures and massages to perfect haircuts, colouring and styles, to your dream makeup, our expert team of trained cosmetologists, dermatologists and other professionals can give you all this and much more in a very personalized manner.

1. A range of skin treatments personalized just for your skin type -

 Skin cleansing
 Deep cleansing
 Facial
o Bio-lift facial
o AHA (Alpha Hydroxy Acid) facial
o Anti-oxidant and pollution-fighting facial
o Skin specific facial
o Vita – C Glow facial
o Vitality Oxygen Line Facial
o Lusture – The Gold series facial
o Platinea: The Platinum series facial
o Aroma facials
o Fruit facial
 Bleach
 Waxing

2. Special manicures and pedicures for your tired hands and feet.

3. A range of ways to innovate your true hairstyle, from old movie classic to hip hops ramp styles.

 Hair styling
o Hair cut
o Blow dry
o Ironing
o Straightening
 Hair colouring
o Full colouring
o Streaking
o Tinting and frosting
o Highlighting
 Hair care massage
 Henna
4. A complete bridal and make-up packages range for the most special occasions of your life.

 Light makeup
 Evening makeup
 Party makeup
 Theme party makeup
 Bridal makeup
 Reception makeup
 Bridal hairdo
 Saree drape

3. WORKOUT FACTORY
VLCC has taken an initiative to go beyond the initial steps of health care to a more holistic approach of offering a complete "Healthy Lifestyle". VLCC’s Workout Factory, for both men and women is a unique fitness centre where men and women can sculpt their bodies and feel “factory fresh”. It offers facilities like steam, sauna and chill shower - all in an elegant and exclusive ambience that makes 'keeping fit' real fun. The VLCC Workout Factory is a chain of one of the most modern gyms, manned by trained personnel who customize an individual's exercise regimen, to build flexibility, strength, co-ordination and an enthusiastic approach to a healthy life style.

VLCC's Workout Factory comprises of four sections i.e., cardio-vascular section, strength section, floor exercises/aerobic section and spa. The equipment in the cardio-vascular section, like treadmill, cross trainer, bikes, rower and stepper, helps to build stamina as well as the heart muscles. The strength section has equipment including machines like multi-gym, leg/calf press, chest press, dumb bells, rubberised weights, exercise rods, arm curl and abdomen board. These help enhance lean body mass, metabolic rate and build muscles. One can indulge in stretching and free hand exercises for specific body parts like abdomen, sides, thighs, hips and lower back in the floor exercises/aerobic section. The spa section separate for both men and women, is a place where people can de-stress in a space of their own and soak in the relaxing ambience. The sauna and steam relaxes the body and soothes the mind. 'Recreated' best describes what the refreshed mind feels after the therapy.

III). SERVICE QUALITY

VLCC, GLOBALLY THE FIRST COMPANY IN THE WORLD IN THE HEALTH, BEAUTY AND FITNESS INDUSTRY TO RECEIVE THREE PRESTIGIOUS CERTIFICATES - ISO 9001: 2000, SA 8000 AND ISO 14001.

VLCC, pioneers in the Indian Health and Beauty industry, have become the world’s first slimming, fitness and beauty corporate to get the ISO 9001:2000 certification from DNV (Det Norske Veritas). VLCC Corporate has received the certification for implementing the latest ISO standards in their corporate operating and managing systems. This has established a new benchmark for the company ensuring the delivery of top-notch international quality services to their customers.

The SA-8000 certification is recognition of VLCC's continuing commitment to act ethically and contribute to economic development while improving the quality of life of our stake holders - our employees, our clients, the local community and society at large. SA 8000 is about how VLCC have effectively managed business processes to produce an overall positive impact on society and how we have made it an integral part of the wealth creation process.

VLCC has adopted the Triple Bottom Line approach to business as it strikes an optimal balance of Economic, Societal and Environmental factors. The economic surplus finances our social and environmental obligations. This is consistent with our commitment to act ethically and improve the quality of life for everyone. The ISO 14001 certification is another step in making the total health and beauty business thrive in a good clean environment. VLCC, as a good corporate citizen, is committed to protecting the environment as it is also adopting parks around some of the 54 locations in 33 cities in which it is present today.

Receiving these certifications is a great honour for us and it speaks of VLCC's continuing commitment to it’s over 3000 strong predominantly women, family as well as over 500,000 satisfied Customers", said Ms. Vandana Luthra, Chairperson, VLCC.

The Business Standards , New Delhi, April 21, 2003

VLCC gets ISO-140001
Vandana Luthra Curls and Curves (VLCC), a leading company in the field of health, beauty and fitness in India, has been awarded the ISO-140001 certificated by Bureau Veritas Quality International (BQVI) of France.

Curls and Curves
VLCC, (Vandana Luthra's Curls and Curves) is India's premier chain of beauty and slimming centres. Complementing the slimming programme are advanced skin and hair treatments on specialized German equipment. Beauticians and hair experts are constantly engaged in active search to get the latest in non-invasive cosmetology.

Treatment cards are provided by expert cosmetologists to keep a track of customer's progress throughout the programme. This also helps in evaluation of the results.

Apart from the general services VLCC offers cosmetology advanced treatments for men and women. These include:-

 Laser superior with scanner
 Melfade (in combination with Laser 11)
 Skin Freezer
 Ionos
 Microbiolifter with Frimator
 Oxygenated Steamer
 Facial Vacuum Suction
 Skin Stimulator
 Enzyme Therapy
 Thermodyn (In combination with Aromatic Oils)
 Depitron
 High Frequency Treatment

VLCC has many credits that have enhanced its brand image. It is world's first slimming, beauty and fitness corporate to get the ISO 9000:2000 certification. VLCC is the first company of its kind globally, to have been awarded SA:8000 (Social Accountability) certification and ISO 14001 for being an environment-friendly organisation. VLCC also enjoys a 'Super Brand' status.

Article Source: http://www.articlesboard.com

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

# of Ratings = 17 | Rating = 3.8/5